MFW - 1989 FW24 Y BYCHAZ JORDAN
MERDE kicked of Men’s fashion month by attending the modern luxury lifestyle brand 1989 STUDIO by designer Chaz Jordan’s FW24 event featuring a live performance by rapper QUAVO. On the evening of January 14th, 1989 launched the next stage of its design focus: elevated simplicity and the power of understated luxury. MERDE contributors Francesca Chiacchiio detta Cocco and Michi Vitariello snapped some pics of a few VIP guests, including COMACOSE and LAZZA.
Showcasing 1989 STUDIO’s next stage: Milan, the brand and designer Chaz Jordan released their FW24 season and new official brand space, introducing a landmark location that reference different moments in his upbringing, career, and the cultures around him. The multifunctional space located at via G.B Piranesi 4 - 20137 Milano, will serve as the brand’s dedicated showroom, commercial office, and design studio where buyers and visitors are brought one step closer to the world of 1989. The collection will be available to view by appointment on January 15th. With every section of the showroom encased in glass, the goal for the brand’s designer was to create an open concept that showcases every part of the business, while creating an element of accessibility to the inner-workings of 1989 STUDIO.
This collection showcases new techniques, an intricate laser-flocked denim that gives the visual effect of a three dimensional pattern woven into the denim. The season’s 12-15 looks embody the subsequent life stage of the 1989 STUDIO consumer: elevated tastes and the value in simplicity. Following in tandem with the brand’s story, which has depicted the different chapters in the 1989 man and woman’s life journeys, from high school through college, and beyond, over the previous two seasons.
“To coincide with the opening of our new space, the goal this FW24 season was to emphasize quality and precision through simplicity. This shared ethos can be seen in the architecture and material choices throughout our design studio as well as in the collection. The new space serves as the perfect backdrop and supporting character for a collection that expresses its sophistication and silent opulence in the smallest of details.”
The activation signals a monumental moment and establishes the brand’s third consecutive showing after two successful shows during Paris Fashion Week in 2023 where Jordan presented the brand’s FW23 and SS24 debuts.
ABOUT CHAZ JORDAN:
Chaz Jordan, 33, is an American-born designer who has created his own unique way of living & moving through the world. Jordan got his start in 2011 while working at RSVP gallery alongside Virgil Abloh and Don C. At 22, he launched his first brand, Au Courant, while living in Paris. At 24, Jordan transitioned Au Courant into what would become his second brand, Ih Nom Uh Nit. Shortly thereafter, Jordan quickly built the brand into a celebrity and pop culture sensation leading to its acquisition, enabling Jordan to concentrate on his eponymous brand, 1989 STUDIO, which debuted in 2021. With the assistance of A-list celebrities, Jordan was able to successfully launch 1989 into the market, resulting in the brand’s acquisition by the FF Group in 2022.
via IG
ABOUT 1989 STUDIO:
1989 STUDIO, is the culmination of American fashion designer, Chaz Jordan's childhood and experiences throughout his career. The brand was founded in 2021 in Los Angeles with the intention of restoring an experiential and tasteful approach within the fashion industry's wave of new designers, while demonstrating inclusive and accessible fundamental values. Pulling inspiration from the designer's upbringing in Chicago to his design education in Paris and the many lessons learned building globally successful brands.