SETTIMANA DELLA MODA DI MILANO - BACKSTAGE AT PDF & JORDANLUCA
MERDE Milan based contributor Elia Franceschetti attended PDF FW24 show - the new brand of Domenico Formichetti who creates innovative sportswear looks for the cool kids of Milan and beyond. The young designer with a background of graphic design is originally from the mediterranean city of Chieti. His artistic practice is embed with a sense of urgency. We can only assume his work laptop files have hundreds of iterations of PDF.PDF. The brand has defined the wardrobes of international rap sensations susch as Swae Lee, J Balvin and Tyga, Sfera, Dark Polo Gang and many more. We look forward to word searching PDF in their lyrics in 2024. MERDE is inspired by Formichetti’s inclusive ethos as he is best known for giving opportunities to emerging talent from photographers to videographers from all backgrounds outside of the fashion industry. We need more of this. See Elia’s exclusive MERDE presentation images below.
JORDAN LUCA
JORDANLUCA founders Jordan Bowen and Luca Marchetto established their eponymous brand in 2018, and quickly gained attention for it’s dedication to counterculture. While we feel the buzz word ‘authentic’ is quite overused, it’s the only appropriate term to describe JORDANLUCA’s approach to design. Thanks to their amalgamation of two cultures, the British Savile Row and the Italian tradition - PUNK is not dead on the runway, and their FW24 birthday party bash was just as much a party backstage as it was on the catwalk. The heavy metal accessories juxtapose foil balloon decor, creating a further contradictions between hard and soft fashion this season. The tension is intoxicating.
